Our inspirations

We believe the smallest of actions can have the biggest impact

There are some people and organisations who truly inspire us. It could be what they do, what they stand for, their courage, general aura or just because they’re awesome. Their achievements and ongoing commitments are the building blocks of our DNA.

Their passion and interests are often what encourages and motivates us to experiment, innovate and move forward in this fast-moving industry. They’ve taught us that MAD Ideas integrity will not be compromised and as a result, we’ve earned the trust and loyalty of our diverse and growing client base.

We choose to undertake projects that are lasting, positive and make a difference. Our aim is generosity, compassion and vision for a better, sustainable and improved world which gives everyone a powerful voice no matter their shape, heritage or shoe size.

We aim to lead, innovate and constantly evolve to satisfy and delight our clients.

We strive to stand up for what we believe in; to have courage to keep making challenging decisions that raise standards and broaden availability; to make a difference in everything we do.

Owl photo

Our hero

We were very lucky to have our own personal hero – our dad.

Every dad is special. Ours taught us respect, kindness and to be strong not because we are female but to ensure we can help others less fortunate.

He taught us everything is possible, everything is beautiful and he loved nature.  So to our dad, our hero we salute you!

– Carmen and Carol, MAD Ideas

Albert Einstein – genius with a mad style all of his own

“Look deep into nature, and then you will understand everything better”

“Our task must be to free ourselves from this prison by widening our circle of compassion to embrace all living creatures and the whole of nature in its beauty”

His thinking – and hairstyle – was ahead of his time.

Albert Einstein - our inspiration

Thanks to our incredible, inspirational lights below:

Philip Wollen: ethical humanitarian

Philip Wollen: ethical humanitarian

Radical kindness: the banker who gave it all away – Philip Wollen “One man can make a difference and every man should try. (This includes women) Just because you can do little does not mean you can do nothing. Start now.” Philip is a true superhero who goes where he’s...



Thanks for inspiring us to ‘live in the moment’, for sharing so many funny moments and memories with us. For teaching us the meaning of resilience, perseverance and determination – for being a best friend.

Strongman Patrik Baboumian

Strongman Patrik Baboumian

Badass weightlifter. Without stating the obvious… he is big and strong with biceps the size of our heads. But it’s not the size of his muscles which impresses us, it’s the size of his heart. The process of getting Patrik to number one has not harmed or impacted...

Ethical, responsible and innovative brands we love

Ethical, responsible and innovative brands we love

Here at MAD Ideas we’re passionate about helping businesses grow – and we’re equally passionate about providing brand styling and marketing with integrity and ethics. We care about the world around us. Protecting our environment and promoting sustainable development...

Dudes doing super-cool things

Dr Tushar Mehta

Dr Tushar Mehta

Dr. Mehta makes us laugh with his family and A&E anecdotes. He participates in international health projects, volunteering yearly in rural India, and more recently in Haiti. Find out more about Dr. Mehta here.

Dr Milton Mills with Carol and Carmen

Dr Milton Mills

His massive smile lights up the world. We thank him for sharing his knowledge and saving the lives of so many. To find out more about the projects he’s involved in, read our page about Dr Mills.

“Compassion without action is just observation”

Thank you to the below for your hard work and dedication, improving the lives of so many.
RNLI logo


They volunteer to risk their lives to save others. Anyone who wears yellow wellies is a hero in our eyes!
King's College Hospital Trust

Kings College Hospital, London

Together we can: their caring for people in ill health humbles us. They’re visionaries, shining a bright light for those who need it. One of the world’s most admired, respected and enduring hospitals: thanks Doctors Sarker, Suddle, Ross for ‘keeping your door open’.

“The world is a dangerous place to live, not because of the people who are evil, but because of the people who don’t do anything about it.” – Albert Einstein

Thank you to our clients, some of whom have been with us since day one. Your positivity, boundless energy and the opportunity to work on such rewarding projects keep us going. (You know who you are!)