Your brand is your identity. That’s why with every letter that you send out, or business card that you hand over, it’s important your customer knows exactly where it’s come from with just a glance.
This is achieved through having a recognisable logo and the same type of font across all of your branded items. It’s a simple way of showing everyone you mean business. No matter how new your company is, if you have branded stationery printing, you’ll look both serious and professional.
Why choose a stationery branding and print specialist?
Many choose to print their own stationery in-house, adding logos to the top of documents and printing as and when they’re needed. While this can work, it’s unlikely to be exactly the way you want it to be styled, unless like us, you’re running a graphic design agency, of course!
The reasons for this are numerous. First of all, you’ll need everyone in your office working from the same template so that the positioning is always exactly the same.
Next, it needs to be printed in high quality, or your logo will look grainy and dull. It will be fairly obvious that this isn’t actually branded stationery, but something you’ve created yourself.
While it may seem like a way to save money, the amount of wasted ink and paper after botched print jobs will soon have you thinking otherwise.
How to design personalised business stationery that works
There are a number of things to think about when designing your stationery.
- First of all, you’ll need to consider the paper quality. Depending on what you’re getting printed, this will differ, but even your basic paper should be of a high enough gsm that it still feels professional.
- The print quality itself is also important. As some of the items you order will be of varying sizes, the company you choose will be able to shrink these effectively so your logo remains sharp and clean. It should still be clear that this is your logo.
- If you don’t already have a logo, then now is the perfect time to get one designed for all commercial uses. A reputable design agency like MAD Ideas can help you to achieve this. The design will need to stand out well on your styled stationery and everywhere else it’s seen to truly represent what you do.
- Finally, you’ll need to decide on what typeface you want as well as the range of colours. Consistency is key with branding.
Custom business stationery that you’ll find useful
If you’re considering business stationery printing, we’ve selected some of the items that will help to cement your image in the eyes of your customers.
1. Business cards
Need to give someone the details of your company quickly? This is where a business card comes in. Not only are they customised for each employee, they save any hassle with a pen or paper, or even typing a phone number into a mobile. With a business card, you know the information is correct and they can be easily stored in a purse or wallet.
2. Compliment slips
These are great little pieces of paper that can be attached to anything and can include a handwritten note. By using them instead of a sticky note, you’ll be keeping to the voice of your brand, and it really adds something special whenever you receive a branded note.
For all of your important letters, you really need branded letterheads. We recommend using slightly thicker paper than ordinary printer stock to give your letters a professional edge. With your logo front and centre, as well as your contact details, quality branded letterheads really show that you mean business. When a letter is properly branded, it’s going to get much more attention than if it went without. When someone sees the logo and feels the weighted paper, they will instinctively know it’s important.
4. NCR carbon copies
Need a duplicate of something? Perhaps even more than one? This is where No Carbon Required pads come in. An easy way to duplicate information, having your customised design on them will let everyone know that their copy is legitimate.
Thankfully we’re all becoming more and more aware of the impact that we’re having on the environment – and this includes the amount of paper that we use on a regular basis.
Here at MAD Ideas, we have our own solutions. From reusable, eco-friendly drinks bottles, to seeded paper and cards made from recycled coffee cups and carbon-balanced print processes, we can make customising your stationery as eco-friendly as possible. Seeded paper is paper that can be planted when you’ve finished using it! It will biodegrade and help to grow vegetation and flowers that can help absorb CO2 and provide much-needed sustenance for our dwindling bee population.
Not only that, we also have the option of using vegetable inks on all of our stationery products.
If you’d like more information on sustainable and eye-catching customised stationery for your company, contact MAD Ideas today.