Brochures are an essential part of your marketing toolkit, giving your clients a tangible overview of your organisation and your values. Before coming to see our design and marketing crew at MAD Ideas, here are some brochure design tips and advice to consider.
Think about your brochure’s target audience
Who is your brochure aimed at? Think about your target audience, for example, their age range, interests, gender, sector and spending power. Consider what qualities and style will appeal to them, for example when designing a brochure aimed at a corporate audience, it should be different in tone and feel to a brochure for a health or beauty brand.
Think about the brochure size
What’s the best size for a brochure? Brochures come in all shapes and sizes and, depending on your audience, this should help you decide the appropriate size and format of the brochure. As well as size, think about how many pages you’d like, the type of paper and binding you’d prefer. It’s also helpful to consider where and how your brochure is likely to be sent and how the recipient is likely to see and keep it. For example, are you giving out the brochure at a show or marketing event, or are you planning on posting the brochure, in which case, postage costs will come into play?
Consider the content
Think carefully about content. What information are you including in your brochure? For example, you will need to decide whether you’re including a logo, an introduction, your values and mission statement, your service or product, infographics, tables and graphs, photos or illustrations in your brochure design. It’s often difficult to edit your brochure and work out what to cut out or what to include. The best way to start is to consider what you want your brochure to do for you. Is it to sell your product or service, to introduce your organisation, or to educate and inform?
Use suitable fonts and colours
The best brochures are easy to follow with a start, middle and end. A simple design is often the most effective since overloading the brochure with too much information can result in your main points being lost. Limit the fonts used and consider the point size to ensure it’s widely accessible. Also, have a think about the colours used, whether they give good contrast for the text to be read and ensure the images you have available are good enough quality.
Don’t forget contact information
Your brochure should include your contact information so your prospective client knows how to get in touch with you and what steps to take: for example, call a dedicated telephone number, use a voucher code, visit your website or follow your social media channels.
Brochure specialist finishes and eco-friendly, green print
At MAD Ideas, we can help you decide on specialist finishes which will wow your readers; from all-natural textures to silky finishes and high sheen, these will help your brochure exude a high-quality feel. Eco-friendly printing using carbon-balanced print processes, vegan vegetable-based inks and recycled paper stocks can also be sourced for your special brochure project – just ask us!
Consult MAD Ideas in Surrey for expert brochure design
We’ve created brochures for multimillion-pound corporations and despite the fierce competition, our brochures have made the difference and helped beauty and utility companies win awards. Based in Horley, Surrey, MAD Ideas design accessible print and online brochures for all types of organisations, including B2B and younger audiences.
Call us today on 01293 773085 for more help with designing the perfect business brochure.