UK cooker valve marketing & advertising campaign

The locking cooker valve keeps people, such as those with Alzheimer’s or autism, gas safe in their own homes. The simple safety device has won numerous awards, with more gas distribution networks coming on board since its initial introduction:

  • Gas Safety Initiative of the Year, AGSM Gas Safety Awards
  • Corporate Engagement Award, Best community involvement (corporate social responsibility)
  • Gold Award, Sustainability First, Project Inspire

MAD Ideas worked on a national marketing and advertising campaign backed by four major gas distribution networks. This included the design of a novel cooker style leaflet, train take-over (all the ads on one train), Bluewater shopping centre promotion, press advertising in high-profile media, and national event and marketing exhibition materials to spread the word about this invaluable service across the UK.

If you’d like to get cooking and enhance your business profile and image with new publicity materials including leaflets, advertising, logo, styling and marketing strategy, contact MAD Ideas marketing and design, Surrey on 01293 773085 or email us

SGN cooker valve marketing materials