New logo and branding for top tourist attraction, the Bluebell Railway
We were delighted to be commissioned to create the new logo and corporate identity for the incredible steam powered Bluebell Railway in Sussex. It is one of the first preserved working steam railways in Britain, famously featuring in Downton Abbey, Churchill’s Secret and… Muppets Most Wanted!
The logo we designed gave the Bluebell Railway a new lease of life, attracting new international audiences, while giving a nod to the heritage railway’s past.
This high profile campaign featured in a short film with television presenter Nicolas Owen and the branding can be seen across London tour buses, signage, station platforms, UK tourism brochures, promotional merchandise and educational materials. To celebrate, we also created the ‘Steaming to 60’ supporting logotype for limited edition mugs and pin badges, with the publication of a special anniversary newspaper.
Logo and branding for the Leadership Conference, London
For London’s Leadership Conference, the MAD Ideas crew created a new logo and branding for their event, which brings together the best thinkers in the utilities industry to ensure networks are fit for the future.
The ‘switched on’ style logo we created is featured across a variety of marketing materials from print to digital. See our projects for more of our logo design work.
Logo design for Everyone Home Safe and Well, South East and Scotland
MAD Ideas created the ‘Everyone Home Safe and Well’ logo for a series of Safety Roadshows held nationwide across the South East and Scotland. The aim of the campaign was to make safety ‘personal’. Safety is sometimes an afterthought. The client wanted safety to be thought about differently, to give individuals accountability.
We were given four weeks from consultation to launch and worked flexibly with the client to ensure a highly successful outcome and maximum engagement.
The branding was applied across promotional goodies such as hoodies and drinks bottles, personalised campaign materials, posters and more. See our projects for more of our creative work.
Mole Valley Council: branding and logo design for the Rural Summit launch
MAD Ideas were delighted to work with Mole Valley District Council, based in Dorking and Leatherhead, for the launch of the Rural Summit.
Hosted by TV presenter Nicholas Owen, the summit was a huge success with a variety of stakeholders and influencers in attendance.
The MADsters brought the event to life, creating the logo and branding. We also designed the summit’s branded marketing and advertising campaign materials including the print and e-invitations, event brochure and booklet design, visitor signposting, digital advertising and screens, portable pop up banners, large format posters and some very popular eco-friendly, green giveaways!
We were given less than six weeks from consultation to launch and worked closely alongside our client throughout to ensure we met their tight turnaround. Dorking based businesses were thrilled with the result.
Branding and logo design for Harding & Associates, Sussex
When Harding & Associates Chartered Accountancy firm in East Grinstead were looking for new logo and branding, they came to MAD Ideas. We created their new corporate identity and brand styling, alongside a suite of marketing materials including letterheads, e-presentations, business cards, signage and bespoke items such as legal corners.
The client wanted a clean look which looked modern, simple and transparent – in line with the firm’s brand values. We listened to the client and over several meetings, designed their new logo with the client’s expert business ethos in mind. The client was delighted with the result.
Logo and branding for Grow My Start Up, Gatwick and London
Grow My Start Up helps independent start ups get off the ground.
The MADsters worked closely with Grow My Start Up to create the vibrant logo and branding showing a graceful tree. The logo design, which represents growth and reaching out, is applied across a variety of materials from workshop booklets, leaflets and calling cards. See our testimonials for more success stories.
Logo design for Body Performance, Crawley
When our client in Crawley wanted an original new logo for their muscle energy, sports massage and neuromuscular bodywork business to help athletes perform at their best and aid recovery time, they turned to the MADsters for their branding and marketing materials.
We listened to the business, fully understood their vision and researched their marketplace before creating the Body Performance branding. The new branding incorporates yin and yang references, with unisex tones and bold, flexible shapes.
The client’s service benefits corporates, sports people such as footballers, athletes and those who just want to relax or improve their flexibility, performance, muscle function and posture.
The new logotype and branding was applied across a suite of marketing materials including digital and print media such as mini leaflets and business cards.
The client said:
“A huge thank you to Mad Ideas for working with me to launch Body Performance in Crawley! The team took my initial ideas and brought them to life; styling a fresh, new logo and branded materials.
If you’re looking for a design agency specialising in creative design, photography, logo design and the production of advertising materials to support businesses, Mad Ideas is the place to go. I continue to work with the Mad Ideas team and always look forward to their new and exciting ideas.”
Logo design and marketing materials for GG Training, Horsham
Personal trainer GG wanted something striking, bold and different. So we stepped in and created the GG brand and materials.
MAD Ideas helped to design GG’s new logo, which can now be seen proudly emblazoned on the company’s sports shirts, giving the company a professional and personalised new look.
We also created marketing materials including business cards and leaflets, helping GG to spread the word about his training services.
Branding and packaging for The Anise Retreat
The Anise Retreat in the heart of Reigate, Surrey offers advanced skincare and wellness. The client wanted to use the anise symbol as part of her business identity and the MADsters came up trumps!
The logotype symbol and pattern design can be seen across the Anise branded packaging, client posters and business stationery from appointment cards to consultation forms.
Logo, signage and marketing materials for Apex Business Centre, Beckenham
We were proud to work with Apex Business Centre in Beckenham, and delighted to design them a smart new logo as well as signage and business cards.
Apex loved the new branding and the fresh colours we incorporated into their design, which really helped to give them a professional look on the high street.
Please speak to us if you’d like your logo and branding to be fit for the future!