Branding & print design for Aitemology

We’ve collaborated on an exciting new branding project with the aitemologists at tech start-up Aitemology®.

Taking pure geometric forms of the ground-breaking Mondrian era, the new brand features progressive lines and abstract shapes reminiscent of technical diagrams, flow-charts and open code. Our clients were over the moon and said the finalised ‘aitems’ are a ‘thing of beauty’.

As well as creating the plug-and-playbooks, we’ve spent our days crazily researching the best sustainable and durable materials and beautiful finishes to deliver a truly high-end feel without costing the earth.

Here’s a glimpse of some of our creations.

And here’s what they have to say about the MADsters:

“… the best collaborative designers we’ve ever worked with. Over the years they’ve proven to be truly collaborative and complete perfectionists. Having already helped us with our brand identity, we recently tasked them with our most ambitious project yet – crafting a technical 130-page ‘how to’ manual for a unique start-up product delivered as both soft and hard copy. The content detail was long and complex, but they made it look beautiful and easy to digest. We were overcome with joy the day we unpacked the print copy draft. How could something technical look so stunning!”