Brochure design: creating amazing brochures & booklets

Booklets and brochures are an essential part of your marketing toolkit.

Here at MAD Ideas in Surrey we specialise in brochure design, as well as creating booklets and marketing materials for events, organisations and businesses.

We’ve worked with a wide variety of clients in many different market sectors and helped to design brilliant publications including brochures, folders, programmes, newsletters and e-zines for local authorities, educational establishments and businesses. Here’s how we do it.

After receiving your copy, we review it and then pull it all together. We then create an easy-to-read layout and can also arrange photography, so that your brochures and booklets feature really eye-catching images.

We ensure that the design of your publications are stylish and on brand, ensuring information flows well. We can create striking graphics and icons to help guide the reader.

We’re also very aware of accessibility. Being accessibility aware is important, please speak to our experts who will guide you with carefully selected design elements and layouts to help those with poor eyesight or the visually impaired access your publications with ease. Our clients really appreciate the accessibility of our brochures:

“The feedback we are getting is that the reports they have recently designed for us are some of the most accessible and attractive layouts that people have seen – of what can be fairly complex and technical subjects. They are creative, multi-talented and also a pleasure to work with.”

Sustainability First

Oxted Carnival brochure
Specially commissioned brochures such as the Oxted and Horley Carnivals, Heritage Open Days, The Iron Railway and our favourite Queen’s Jubilee Celebration programme have an excellent retention rate due to their souvenir status and community feel. These brochures often carry a special theme and as part of our creative process, we’ll work with the client to bring their theme alive.

This can include the development of an eyecatching front cover brochure design in their style and theme, impactful graphics and assistance with fun facts and copywriting.

From quirky, heritage to fun, these brochures bring the community together and often attract a wide readership from our younger audiences to parents, schools, community groups, charities and businesses, therefore we are mindful that layouts and content is relevant to all of these audiences, incorporating information from a wide variety of stakeholders before we get creative.

“Horley carnival has used Mad ideas for many years to produce our programme and again this year they did not disappoint with a high quality product featuring not only information on the event but many facts and quizzes for our younger residents on this years theme”

Horley Carnival Committee

We understand our clients’ needs for a professional image and stylish communications which stand out from the rest. A reason why our clients love working with us time and time again is because they know we’ll always deliver something different and fresh.

If you’re looking for brochure design ideas and inspiration, check out these brilliant brochures and booklets that we created for Surrey’s Oxted Carnival.

Oxted Carnival is an annual event featuring colourful floats and incredible people. The event was opened by Anne Dickins MBE and MAD Ideas created the specially themed community brochure. The chosen beneficiary of the Carnival was the Breck Foundation and MAD Ideas donated £300 in support of their work.

“Couldn’t have asked for better. The team is creative, communicative and is like an extra part of our team. They fully understood what we were after and represented it far better than I could have imagined with the programme they produced. The professionalism and TLC they offer is second to none. I would happily use them again and if asked how likely out of 10 I would recommend them, I would say 11. They deliver over and above the call”

Oxted Carnival Committee chair

Find out more about our brochure design and booklets for businesses and communities. Contact MAD Ideas today. Together we can make a difference!